Every day, whether consciously or not, your choices create your identity.
Think about it. From the outfits you put together and the way you style your hair, to your social media posts, your habits, and your overall attitude, you’re not just expressing yourself. You’re shaping your image—how you see yourself and how the world perceives you.
You’re building your personal brand.
And when you think of it this way, you start to realize that your decisions and actions matter.
Personal branding is important. It can open doors to amazing opportunities. And it can close them just as easily. College admissions departments and hiring managers in the workforce will both take note of your brand. The way you carry yourself, communicate, and present yourself is key. And a solid personal brand is not something you can fake—you can’t flip a switch and suddenly be someone you’re not. You have to cultivate your unique and awesome identity.